Google to allow advertisers to target individual e-mail addresses.
Sure to be of interest to our members!
Originally shared by Danny Sullivan
Huge change, Google will now allow advertisers to target search, Gmail and YouTube ads against email addresses that advertisers provide. IE, if an advertiser has your address, and you're logged in to Google using that address, the advertiser can show you a specific ad.
http://marketingland.com/google-email-address-audiences-customer-match-adwords-144307
No comments:
Post a Comment