Saturday, February 24, 2018

A YouTube Question...

A YouTube Question...

*How do these 4 items rank in order of importance in discoverability /growing a YouTube Channel?*

1. Channel Keywords/Tags?
2. Channel 'About' section?
3. Video Keywords/Tags?
4. Video Description?

8 comments:

  1. I would rank 3+4 at the top, then 2, then 1.

    For my channel at least most subscribers are coming from video watch pages, so video discoverability is most important.

    Tags and description are both important for video discoverability, especially in the first days after uploading.

    The channel About section let's people know what your channel is about.

    The channel keywords I'm not sure YouTube even uses. I actually asked Creator Support about that, and didn't get a useful answer.

    My guess is that YouTube mostly uses your video content to understand what your channel is about.

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  2. Peggy K
    Thanks! What made me ask was a 2013 YT video suggesting that the Channel About Section was the most important thing and I wanted to check on how much things have changed.
    ;)

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  3. Andrew Hatchett - Interesting question. My answer is probably "I don't care", but Tags would be important for me. Reason: YouTube is a place for Videos for my Blog and Google+ Community. Those two places get the traffic to my YouTube Channel. Now that you asked, I may have to think about that more. Thanks

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  4. Russ Worthington
    Thanks, I guess it would make a difference on exactly how one was using YT (either YT driving people to Blog and Community or vice versa).

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  5. Andrew Hatchett it might be that the channel About is the most important, and my channel just isn't optimized for that 😉

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  6. Andrew Hatchett - YouTube, for me, is a repository, not a driver. But, it seems to be working. That is, my Blog is pushing traffic to YouTube. I do understand the power of YT, but I am not trying to make any money off of it. Just want a place for recordings for education. The conversation takes place in the G+ Community. Thanks

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  7. There are two things I see here that are in relationship to the others. The About page would cover the overall position of what the channel is "about" in general. While the "description" would cover the "Topic" individually of each video. The "tags" would need to separate one from the other (about and description) to avoid the "Like-Kind " content rule of SEO so as not to get penalized by Google. As far as Keywords you could use them in both the about and description but more importantly in the Titles and Meta for quicker indexing into the search engines. Another important part that is not questioned here is a very important one is "semantic search" and SEO All and all they are relative to one another and need to be correctly used. If they are not it could hurt you during the indexing process and where they appear in the SERP's

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  8. Arthur Morehead Sorry in my opinion you are really only covering two areas not 4, as the whole main topic is Videos

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