Complete Google+ 'Blast Off' checklist!

Originally shared by martin shervington

Complete Google+ 'Blast Off' checklist!
This really will blow you socks off. The complete list is below, and on the cosmic infographic too...
Read on...
Type of account
Have you made the decision whether to have a Google Apps account?
If you are a business, you may well want to consider a paid account.

Profile
Do you have a clear head shot for your profile image? (essential if looking at Google authorship)
And have you tagged that picture with your name?
Do you have an engaging/professional Google+ cover photo? (this will help people relate to you)
Do you have an interesting Google+ ‘About Section’?
Do you have all the websites you are a ‘contributor to’ listed?
Do you have links back from those sites to your profile?

Custom URL
Have you chosen a custom URL for Profile and/or your Page?

Hovercard
Is your content displaying ‘well’? (i.e.  think of this like a ‘business card’ as Stephan Hovnanian calls it).
Do you have a compelling tagline?
Is it giving the ‘right’ impression you want to make?

Pages
Have you set up G+ page in your company name/brand? And have you decided if ‘Local’ or ‘Social’ type of Page?
Have you linked it to your website?
Have you request the postcard to verify your physical location?
Have you set up managers on the page?
Are you tracking click throughs on posts and conversions?

Posting
This really depends on the person/business.
Are you posting regularly during the day/night?
Are you using hashtags? (these can help set the context of a post, as well as help it to be found later on)
Are you re-sharing other people’s others? (For Profiles, Guy Kawasaki suggests 80:20 ‘them to you’ as a good rule of thumb)
Do you have a content plan? 
Do you understand how Google+ relates to Google Search? Are you leveraging this in your niche?

Circles
Do you have a good ratio of people who you have circled vs. those who have you in circles?
Are you connecting with new people each week? 
Do you have an approach to organizing your circles?
Do you do a Spring Clean once in a while? (Circloscope.com is great for this!) 
Do you focus on the people who are engaging with you? Do you add them to engager/evangelist circles?

Communities
Are you building a community around you?
Do you know your brand evangelists?
Are you belonging to communities which are enhancing your life and business?

Website
Do you have a Google+ Profile badge on your site?
If you have a Google+ Page have you added the badge?
If you run a Google+ Community have you added this badge as well?
(Search for: ‘Google+ badges’)
Are they prominently displayed and getting you more connections?
Have you checked that Google Authorship and/or Rel=Publisher mark ups are working? 
(Search for: ‘Google structured data testing tool’ to check)
Have you added the social sharing buttons, including Google+, to your website blog posts?
(This makes it a lot easier for people to share your content.)

Advertising
If you are a business...
Are you using Google Adwords alongside Google+?
(Think about using ‘re-marketing’ for visitors to your site.)

YouTube
Have you aligned your Google+ profile/username to your YouTube channel?

Hope you found this list of my standard questions when I work with people on setting up Google+ out of this world!

#googleplusforbusiness   #socialmediamarketing   #googleplustips  
http://www.plusyourbusiness.com/google-plus-social-media-consultant/