Part 7 of Spencer Wade's ongoing series

Part 7 of Spencer Wade's ongoing series

Originally shared by Spencer Wade

Your Brand & G+: Using Communities to Promote, Engage, and Influence “Pt. 7 The Power of Segmentation”

Up to this point in our Communities discussion, we’ve been looking at all the ways to promote your goods and services and engage your followers using the power of Google+. Well, once you have the followers, and they’re actively engaged, you may want to consider segmentation. What’s segmentation? It’s a marketing technique used to narrow down large target audiences into more-defined segments.

No matter how well-polished your message, the more people you attempt to communicate it to the greater the chances you’ll be misinterpreted, misunderstood, or missed altogether. When we break that audience down into groups based on similarities, we greatly enhance our chances of crafting a message that hits home thereby lowering marketing costs across the board.

Once we’ve segmented our audience, we can further define their traits to discover incredibly valuable information like what they watch, listen to, and read which will allow us to accurately target those areas with ads that speak directly to this market segment. This identification and detailed data gives a business all the information they need to craft a hyper-focused message to be delivered across fewer, more powerful distribution channels.

Segmentation of your audience is one of the most important things you can do with your G+ Communities. It eliminates wasteful marketing, increases customer retention through more-targeted offerings, and – because of the categorized, segmented nature of your content (pro-tip: use hashtags in all of your posts!) – improves the discoverability of your content. It’s a win-win way to get more from you brand’s G+ page!


Thanks for stopping by, have any question feel free to drop them below or start a new post! Hope you all have a great end of year! See you next year!