Sure to be of great interest to members of the community!

Sure to be of great interest to members of the community!

Originally shared by Sean Grace

YouTube Will Now Connect to Google Shopping for a Seamless Experience From View to Purchase

This is really big news for eCommerce, and will be a powerful indicator of the role visual marketing plays in the purchase process. 

Imagine some possibilities:

1. Watching an unboxing of a new tech gadget and being able to buy it through your Google account with a single click. 

2. Viewing a how-to video for a household DIY project and ordering all the materials needed as they display on your screen? 

3. Watching the new music video from your favorite musician, and clicking a button to upload their new album to your Google Play account.

This is a big customer-centric advancement that will not be at all easy for competitors to copy.

Here's some detail from the article: 

"The video site will now be connected to the technology which powers Google Shopping which will enable advertisers to display links to individual products."

"Prices and descriptions will also be displayed from the ad video, this will give them the ability to combine a broad branded message with targeted items to customers."

Full article: http://www.cbronline.com/news/social-media/management/youtube-latest-to-take-on-amazon-ebay-in-ecommerce-4583717 

What do you think of this approach to eCommerce by Google & YouTube?  

image via ecomhc