Hangouts - Duo - Allo

Hangouts - Duo - Allo
Google answers "Why"

Originally shared by OnBRM

Google: Hangouts will shift its focus to the enterprise user with Allo and Duo taking over the consumer market

After Google started the rollout Duo this morning and the release of Allo just around the corner, the future seems unclear for Google Hangouts. +https://goo.gl/e913x0


But today Google’s VP of communication products, Nick Fox, told Engadget  more about their plans.

Fox revealed that after the release of Allo and Duo, Google Hangouts isn't going away but will shift its focus to the enterprise user with Allo and Duo taking over the consumer market.

Allo and Duo will be the company's main consumer chat plays.

"Because Hangouts is built on a Google account, because it's deeply integrated with Google apps, the Apps suite [apps like Drive, Docs, etc.], Gmail, Calendar and so on, it's seen much more success in the enterprise," Fox told Ehgadget.

"It will increasingly focus on that kind of group collaboration enterprise productivity space."

Duo's focus is extreme simplicity, and anyone who's used Hangouts for any length of time will admit it's not the simplest of services. For example, you can do video calls with multiple participants in Hangouts, while Duo allows only one-to-one video calling.

Fox also said that Google recognized that it didn't make sense to have one app do everything, something we've seen from companies like Facebook, which controversially broke messaging out of its main app.

"We've historically tried to do a lot in a single app, but the reality is that [video and text] are pretty different types of communication," Fox says.

"We see them differently, and we think we'll be able to build the best experiences by building focused experiences that do what they're intended to do really, really well."

Learn more

+https://www.engadget.com/2016/08/16/google-hangouts-business-focus-duo-allo/

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Picture credit: Engadget